For a vibrant cultural experience, consider a visit to the Pa Co Sunday Market, located about 20-30km from Mai Chau town (towards Moc Chau). This market is primarily frequented by the Hmong ethnic group, known for their colourful clothing and distinct traditions.

Held every Sunday morning, the Pa Co Market is a lively place to see local Hmong people trading goods, socializing, and showcasing their traditional attire and handicrafts. It offers a different ethnic perspective compared to the Thai villages in the Mai Chau valley itself.