Located on the southern tip of Phu Quoc, just below the more famous Sao Beach, Bai Khem (or Kem Beach) is a breathtakingly beautiful stretch of coastline celebrated for its unique sand. Unlike other beaches, the sand here is exceptionally fine, soft, and powdery, often described as having the consistency of cream or flour, giving the beach its name ("Kem" means cream in Vietnamese). This distinctive white sand contrasts stunningly with the vibrant turquoise waters, creating a picture-perfect tropical scene that captivates visitors instantly.

The beach itself curves gently, nestled in a relatively sheltered bay, which means the water is often very calm, clear, and invitingly warm, making it ideal for swimming, wading, and simply relaxing by the shore. The clarity of the water allows for good visibility, enhancing the swimming experience. Compared to its neighbour Bai Sao, Bai Khem often feels slightly more tranquil and exclusive, partly due to the presence of luxury resorts that frame parts of the shoreline, lending it a more upscale and serene atmosphere.

While high-end resorts, most notably the architecturally unique JW Marriott Phu Quoc Emerald Bay Resort & Spa, occupy significant portions of the beachfront, public access points to Bai Khem are still available for all visitors to enjoy its natural splendor. Amenities like restaurants and beach clubs are often associated with the resorts, offering upscale dining and relaxation options. However, the primary allure remains the sheer natural beauty – the incredibly soft sand and the calm, jewel-toned water, making Bai Khem a must-visit for beach connoisseurs seeking paradise on Phu Quoc.